The automaker is now taking orders for its Model 3s via its website.
Previously, aspiring Tesla owners had to put down a US$1,000 deposit for a spot in line, a way for the company to gauge interest in the vehicles as well as raise capital.
Now customers with or without reservations only need to pay the standard US$2,500 deposit toward the total cost of the car at the time they make the reservation.
Tesla issues customers a vehicle identification number within a few days of the order, giving reservation holders first priority. The deposit then becomes nonrefundable.
Shares of the California-based company were down around 1% to US$318.38 in Wednesday morning trading
Contact Lenore Fedow at [email protected]