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Mporium Group expands its reach into house building

This partnership further demonstrates the appetite for IMPACT's technology across numerous verticals - Mporium CEO Nelius De Groot

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BPC Land Sales and Marketing acts for some of the UK's largest house builders.

Mporium Group PLC (LON:MPM) has sealed a strategic partnership with BPC Land Sales and Marketing, which acts for some of the UK's largest house builders.

The pair will deploy Mporium’s IMPACT product to help guide the marketing of newly built properties.

The digital technology focuses on TV “micro-moments” that enable advertisers to direct their online spend to the right audience at the right time.

Mporium reckons the use of its state-of-the-art platform will “drive increased marketing efficiencies for BPC's clients, enabling them to use real-time analytics and insights to drive their marketing campaigns”.

“Through knowing the right time and methods to use in engaging with prospective purchases, BPC's clients will have a unique advantage in marketing efficiency,” it added.

“For example, digital campaigns can be activated during a news or entertainment programme that mentions property or mortgages, capturing those moments when consumer interest in new homes are stimulated.”

The tie-up with BPC takes the company into a new area, or vertical.

Last month Mporium said it had inked deals with two agencies that saw its technology deployed in the sporting arena. It is also being used by the major advertising and marketing companies on behalf of blue-chip clients.

Referring to the BPC tie-up, Mporium's chief executive Nelius De Groot said: “This partnership further demonstrates the appetite for IMPACT's technology across numerous verticals.”

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