The pop-ups will bring 100 of the most-loved small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season, a Facebook statement said. The pop-ups will be in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle from November 5 and through early February.
"The Market @ Macy's will help emerging and established brands reach new audiences by showcasing them in a physical space inside Macy's," the Facebook statement said.
Many of the brands appearing in Macy's Herald Square, New York City location will be celebrated in an ad campaign running in New York City's Grand Central Station.
The campaign will inspire shoppers to visit The Market @ Macy's to shop brands like Two Blind Brothers, Love Your Melon, Bespoke Post and Charleston Gourmet Burger Company.
Facebook is a social media and networking giant. The company is based in Menlo Park, California.
Reporting by Rene Pastor, contactable on [email protected]