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Lionsgold rebrands its physical gold currency and trading platform as Tally

Published: 02:51 12 Nov 2018 EST

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Tally is neither crypto nor fiat currency, but physical

Lionsgold LTD (LON:LION) has rebranded its physical gold currency and trading platform from “Goldbloc” to “Tally.”

Tally is a physical gold currency and alternative banking platform that operates complementarily to fiat currency denominated banking accounts.

READ: Lionsgold growing a rapid pace as it invests in gold assets and digital currency Goldbloc

Each Tally is a milligram of gold directly owned by the customer and utilised in their individual banking account and debit card.

In no way is Tally a fiat currency or cryptocurrency. Tally is a tangible asset utilised seamlessly via a customer's banking account and debit card that operates complementarily to fiat currencies using the mainstream banking system.

The new holding page for the product is www.TallyMoney.com, where people can register to receive priority access to open a Tally account upon the platform's public release. 

"The team are delighted to release the new name and brand of the gold currency and full-reserve banking platform - "Tally",” said Lionsgold chief executive Cameron Parry.

“Tally" is a real word that is both a noun and a verb that refers to a unit, a ledger, a measurement of account and the action to count up, to correspond and to agree. It is still used in the modern vernacular and can be used in the singular or plural form, as a unit of one, or many. The board believes "Tally" to be a fitting and appealing brand name to serve as both the name of the unit of currency and the name of the platform.”

The company’s AGM will be held on December 19.

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