The pilot program now has now enrolled more than half its target, as the newcomers join existing participants in staying compliant under new consumer data and privacy laws.
These laws include those set by the European Union.
Two new pilot program participants are existing ShareRoot clients while the third client is an existing agency partner.
On Friday, ShareRoot announced it was taking over an LA-based game development agency it had been working with for three months on an integration, Ludomade Inc.
The company tipped the acquisition would add to its revenue base and revealed the Ludomade agency has Warner Brothers, Sony Pictures, Starz, USA Networks as clients.
Today, ShareRoot said the company was pleased to add its three new MediaConsent pilot brands as it was witnessing growing interest from brands hoping to try out Media Consent.
Silicon Valley-based ShareRoot is expecting the try-outs will lead to the development of a fan base among the piloters' end-user client base.
ShareRoot’s chief executive officer Noah Abelson-Gertler said, “With these additional pilot brands, MediaConsent establishes its relevance in two new industries – media and retail – while also garnering interest from two of ShareRoot’s existing clients.
“Like all international brands with websites and an online presence throughout the world, MediaConsent’s three new pilots need to ensure that their consumer engagement practices are compliant.
“ShareRoot is excited to have these three brands as a part of our Pilot program and we look forward to ensuring that MediaConsent gathers the needed consents and preferences from the fans of our three new pilots.”
The first brand is a US-based sports nutrition supplement company recruited by an existing agency partner while the second brand is a US multinational corporation with warehouse clubs for members that has added another international region.
ShareRoot's third new brand is a client and entertainment company that identifies shareable videos then licenses out the content or puts it in its own video productions.
The company's chief product officer Jason Weaver said, “Our MediaConsent platform gives companies the peace of mind when it comes to privacy and permission settings with their online audience.
“We are thrilled to have proven our technology’s viability with these additional pilot customers and look forward to assisting additional companies with our technology so they can feel secure about their content and data.”
A commercial launch of MediaConsent is expected next year, in 2019.