Online gambling company Esports Entertainment Group Inc (OTCQ:GMBL) said Monday that it signed an affiliate marketing agreement with the Global Speedrun Association (GSA), which hosts races on a variety of speedrun games, including Super Mario 64 and Super Mario Odyssey across three Twitch channels.
Speedrunning is the art of attempting to play a video game from start to finish as quickly as possible.
As the first platform to offer betting on speedrunning, this new tie-up with the Global Speedrun Association represents a key advance for VIE.GG, the esports betting exchange, which is run by Esports.
Esports shares jumped 5.6% to hit $0.95 Monday in morning trade.
The Global Speedrun Association has generated impressive traffic with 860,000 views from three of its Twitch.tv channels over the last 30 days. More significantly, the partnership with VIE.gg will boost growth.
“Groups like the Global Speedrun Association help raise the standard of production quality and push speedrunning forward. We love speedrunners and we love what GSA is doing,” said Brian Cordry, head of e-sports at the Esports Entertainment Group.
“I expect speedrunning to grow exponentially and that is why it is so important for Esports Entertainment Group to partner with the likes of GSA for the long term. Together, we will help push speedrunning to the heights that esports is currently achieving.”
Speedrunning builds momentum
Right now, the most popular form of Player versus Environment (PvE) competitions is speedrunning. The idea behind speedrunning is simple: take a game and beat it as fast as possible.
Over the years, the speedrunning community has steadily grown, with thousands of players playing games and competing to rise through the rankings. With the growing popularity of speedrunning, single events having raised over $2million for charity in 2018.
“GSA is the premier organized speedrunning league and our goal is to increase the consistent quality of our broadcasts and competitions by working with VIE in 2018 and beyond,” said Steven Adams, CEO at Global Speedrun Association.
Adams said working together would push speedrunning to “new heights” and help grow the budding sector of the video game industry.
“The key differences this relationship will make are being able to fund larger prize pools for our leagues and tournaments to catalyze higher levels of competition, as well as, attracting and compensating key people that make our broadcasts so entertaining, such as great commentators, video editors and other GSA staff who will be able to increase the output and quality of their productions,” said Adams.
Esports Entertainment Group Inc is a licensed online gambling company with a focus on esports wagering and gaming for adults. Esports Entertainment offers bet exchange style wagering and pool betting on esports events via VIE.GG, its licensed and regulated platform.
Contact Uttara Choudhury at [email protected]