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Redfund Capital arranges strategic alliance for two portfolio clients

Published: 09:08 12 Dec 2018 EST

A cannbis infused tea drink
Redfund provides debt and equity funding in the mid-to-late stages of a target company's development or in technologies that are developed and validated by revenues

Cannabis financier Redfund Capital Corp (CNSX:LOAN) said Wednesday that it has arranged a strategic alliance between two of its portfolio clients, privately-owned Winterlife Inc and Mary's Wellness Ltd., to spur the launch of cannabis products internationally.

Since the cannabis industry is in the middle of a major global branding battle, Redfund has orchestrated a strategic partnership between Winterlife Inc and Mary's Wellness to first launch Mary's Wellness, a well-known Canadian tea brand in the United States.

READ: Redfund Capital broadens footprint in Europe: launches medical cannabis accelerator and incubator subsidiary

Mary’s Wellness is based in Ontario, Canada and was founded by Virginia Vidal in 2016. She was inspired to start the line of infused hot beverages to help manage her pain after the birth of her triplets in 2007. Since then, Mary’s brand has become synonymous as a symbol of wellness through cannabis.

Seattle-based Winterlife has close to C$3 million in sales through 600 dispensaries and has just launched the WinterlifeCBD product line, which is free of tetrahydrocannabinol (THC). The cannabis edibles company produces a brand of vegan and gluten-free cookies.

"In business, cooperation is the key to growth. Mary's Wellness stands out as a complementary brand to Winterlife Cannabis and Winterlife CBD. We are excited to help Virginia launch her infused brew on-the-go tea products into Washington State and expand nationally. Our consumers will benefit from a wider selection of healthy natural products," said Winterlife co-founder and creative director Charity Cox.

"Mary's Wellness is an experience into traditional authenticity; our family is beyond happy to bring our portfolio of Cannabis Wellness Beverages to an expanded market with the assistance of Winterlife Inc. We can also look forward to continued growth into a global brand with Redfund," Mary’s Wellness chief operations officer Ricardo Batho.

Redfund provides debt and equity funding in the mid-to-late stages of a target company's development or in technologies that are developed and validated by revenues.

“Helping companies organically grow and build their valuation by increasing their revenues has always been at the core of our business model,” Redfund Capital Corp CEO Meris Kott said in a statement.  

“We look forward to Winterlife's national expansion and Mary's Wellness launch abroad and both companies looking to the public markets for their own listings in 2019," added Kott.

 

Contact Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter@UttaraProactive 

Buds & Duds: Cannabis stocks slump Tuesday; Redfund Capital shares jump as...

Buds today are Redfund Capital Corp (CSE:LOAN) (OTCMKTS:PNNRF), OrganiGram Holdings Inc (OTCMKTS:OGRMF) (CVE:OGI), the duds taking a hit are Tilray Inc (NASDAQ:TLRY), Sunniva Inc (CSE:SNN) (OTCQB:SNNVF). 

on 04/30/2019