The company which has offices in Nashville, Tennessee and Kansas City said it smashed its own November sales record, which included record Black Friday and Cyber Monday sales for the company at Amazon.
In percentage terms, American Rebel sales for the month of December at Amazon were 77% higher than the company's previous monthly record.
American Rebel is enjoying traction as its products are designed carefully and are more fashionable than the stock camo print and neon concealed carry product of its competitors.
"We put a lot of emphasis on design and aesthetics. People have always responded to our brand at trade shows and we have focused our energies at replicating that response on social media and on our website," American Rebel CEO Andy Ross told Proactive Investors.
Sales were evenly distributed among the company's Freedom Concealed Carry Backpacks, Men's Defender Concealed Carry Coats and Men's Cartwright Concealed Carry Coats.
American rebel has introduced the Men's and Women's Freedom Lightweight Concealed Carry Jackets and the Women's Lightweight Freedom Concealed Carry Hoodie on its website, americanrebel.com, and will soon be adding these new products to its offerings on Amazon.com.
American Rebel is positioning itself as America's patriotic brand and its initial product offering is its line of concealed carry products, which were launched at the 2017 National Rifle Association annual meeting. The company has identified the market opportunity to design, manufacture, and market innovative concealed carry products.
Contact Uttara Choudhury at [email protected]