Weekend Unlimited (CSE:YOLO) shares skyrocketed on Friday, up 134% after the company announced it had won the proverbial pot of gold: the POT stock ticker symbol.
Shares were up 134.8% at C$0.27 on Friday afternoon in Toronto.
The POT ticker was allocated in a high-stakes, random lottery held Wednesday by the TMX Group, and Weekend Unlimited announced the news that it was the lucky winner on Friday.
“Weekend Unlimited is thrilled to add the iconic POT trading symbol to its identity,” said Paul Chu, Weekend Unlimited president and CEO, in a release on Friday. “As a fast-growing multi-state operator, Weekend Unlimited is developing lifestyle brands around recreational and wellness to help define the future of the cannabis industry. The POT symbol is a tremendous fit with our brand identity.”
The company said it expects to begin trading with the new symbol POT on Monday, February 4, subject to confirmation by the Canadian Securities Exchange. The company will shed its creative YOLO ticker, an acronym for the fun-loving rally cry "you only live once."
“There has been tremendous excitement generated globally for the POT symbol," said Chu. "The POT lottery served to raise the profile of Canada’s leadership in legal recreational cannabis and we believe it will also serve to raise Weekend Unlimited’s leadership profile."
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