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Security Devices kicks off Byrna HD personal security device sales with launch of its e-commerce store

SDI president Bryan Ganz said the non-lethal product fills ‘a critical hole’ within the self-defense spectrum
Security Devices kicks off Byrna HD personal security device sales with launch of its e-commerce store
The Massachusetts-based company's Byrna HD device is designed to be a non-lethal personal security device

Security Devices International Inc (OTCMKTS:SDEV) (CSE:SDZ) announced Monday that it has launched the commercialization of the Byrna HD non-lethal personal security device with the launch of its new e-commerce store.

The Wakefield, Massachusetts-based company opened its online store concurrently with the acceptance of pre-orders at its Daytona Speedweeks booth on February 10. The company said it is accepting Byrna HD preorders at a special introductory price at its booth until February 17.

About 200,000 fans are expected to attend Daytona Speedweeks for the Daytona 500. SDI and Byrna are sponsors of the Ford model driven by Cody Ware, which will be displayed next to the Byrna booth.

READ: SDI prices Byrna HD non-lethal personal security device before Daytona event

The full Byrna HD collection is now also available for the first time through the Byrna HD e-commerce store. Customers who preorder the Byrna HD will receive 15% off their order with the coupon code BYRNANATION.

While the Byrna HD is not a firearm under federal law and does not require a federal gun license, state laws and local ordinances may regulate its possession in certain localities, according to Security Devices.

Security Devices will offer the Byrna HD kit as a stand-alone product in either orange, black, or desert tan. A digital camouflage version will also be available at an additional charge.

“We are thrilled to offer consumers the opportunity to preorder a Byrna HD non-lethal personal security device for the first time,” said Security Devices International President Bryan Ganz. “Our product fills a critical hole within the self-defense spectrum, uniquely allowing consumers to engage threats at range in a non-lethal manner.”

Pent up demand

Ganz said he believed there is “significant commercial demand” for its product and the company looked forward to “ramping production” to meet the anticipated demand.

The Byrna HD is designed for home defense and personal security. Similar in size to a lethal handgun, the device comes with multiple, easily reloadable magazines that can hold .68-caliber training rounds or payload rounds designed to burn an assailant’s eyes and respiratory system upon contact.

It is important to note that it delivers a chemical payload that causes an immediate burning sensation, but the Byrna fires non-lethal rounds which do not result in the loss of human life. It simply works to “deter, disorient, disrupt and delay an attacker,” providing time to escape or call for assistance, said the company.

The company is banking on its patented design, compact size, five-round magazine, laser sight adaptability and point and shoot capabilities to make the Byrna a “truly effective” personal security device offering many of the same features as a handgun without a loss of human life.

The Byrna HD will not require a gun license and has a starting price of $349.

Contact Uttara Choudhury at [email protected]

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