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Be Heard Group PLC: DEEP DIVE
OVERVIEW

Be Heard targets revenue growth and cost control in 2019 after year of transformation

The digital marketing group said it saw a marked improvement in underlying profitability in the second half of its last fiscal year, and is aiming for "modest" revenue growth going forward
Digital Marketing
OVERVIEW: BHRD The Big Picture
Be Heard's collective currently comprises five companies offering 20 service areas from advertising to web design

• Group of companies focusing on 20 service areas around digital marketing, data analysis, and advertising

• Network currently consists of five companies

• Counts blue-chip firms among client base

What Be Heard does

Be Heard Group PLC (LON:BHRD) is a group of companies that focus on different areas of digital marketing, data analysis, and advertising.

The different specialisms of the group are designed to allow its customers to access different areas of digital marketing and audience analysis, such as market research, user experience, and content strategy, under a single umbrella.

The company’s clients have included several blue-chip companies including GlaxoSmithKline PLC (LON:GSK), Barclays PLC (LON:BARC), and Vodafone Group PLC (LON:VOD).

In total, Be Heard offers 20 service areas across its network of companies;

• Advertising
• Artificial Intelligence/Machine Learning tools
• Analytics & Insight
• Communications Planning
• Content Production
• Content Strategy & Creative
• Design User Experience
• Events & Activation
• Influencer Marketing
• Market Research
• Mobile Marketing
• New Product Development
• Paid Display & Programmatic
• Performance Measurement
• Pay-Per-Click & Search Engine Optimisation
• Programmatic
• Reputation Management
• Social Strategy & Community Management
• Strategy & Innovation
• Website & App Design

Be Heard’s companies

The firm’s network consists of five companies;

• Freemavens: A ‘big data’ analytics consultancy the gathers data from various open and client sources to help build marketing strategies

• Agenda21: Another data analytics firm that aims to provide clients with insight over how to use digital marketing to their advantage

• The Corner: An advertising and content creation agency, also focuses on social media strategy, data analytics, events management, design & user experience, communications, and consumer research

• Kameleon: Content marketing firm that uses data to underpin its strategies across digital channels

• MMT Digital: Website and software development agency, also engages in experience design using data analytics and user research

Inflexion points

• In a trading update for the year ended 31 December 2018, the company said it had seen a marked improvement in underlying profitability in the second half, with full year results in line with market expectations

• Over 2018 the firm said GlaxoSmithKline and insurance group Aviva PLC (LON:AV.) had both come on board as new clients, while telecoms giant Vodafone extended its long-standing relationship with the company

• In its first half results, the group saw revenue jump by 70% year-on-year to £14.2mln, with like-for-like sales rising 18%

Blue Sky

"Given the difficult start to the year and the management changes announced hitherto, I am particularly pleased to report a satisfactory performance in the second half,” said David Morrison, the non-executive chairman of Be Heard, adding that the group had recovered well from a faltering start to 2018 and a change in senior management in September.

“The new management team, led by Simon Pyper (CEO) and Ben Rudman (COO) has brought a clear and decisive approach to the running of the business, with a focus on cost control and managing to realistic targets. There is still much to do, but the team has, in a relatively short period of time, made good and demonstrable progress across a number of areas,” Morrison said.

“Looking to 2019, the Group has set itself operational and financial objectives based on modest revenue growth and tight cost control. Given the financial constraints within the business and the somewhat, turbulent political and economic climate, we are as well placed as we can be as we start the new financial year."

The firm will also likely be looking to expand in the new year, having previously said it is comfortable doing four deals a year.

With shares trading at 0.97p as of 19 February, Be Heard carries a market cap of around £10.1mln.

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Be Heard Group PLC Timeline

Article
May 03 2018

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