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ShareRoot appoints experienced software engineer as non-executive director

Marat Basyrov will take up the position immediately following the announcement of Noel Abelson-Gertler’s retirement, which was made on February 1, 2019.
ShareRoot appoints experienced software engineer as non-executive director
The company has a major presence in the marketing data and privacy protection ecosystem

ShareRoot Ltd (ASX:SRO) has appointed Marat Basyrov as a non-executive director of the company, succeeding Noah Abelson-Gertler who has retired as director and chief executive officer.

Basyrov is an experienced software engineer with a track record of success in developing and commercialising novel technologies across several sectors and brings a deep understanding of the market to the ShareRoot board at a key point in time for the organisation.

READ: ShareRoot’s strategy review reveals both opportunities and challenges

ShareRoot chairman Harvey Kaplan said: “The board and management are delighted to welcome Mr Basyrov to the board and look forward working with him, utilising his knowledge and valuable professional network.”

The company recently conducted a technology audit and strategy review that resulted in a reduction of overall operational costs for the business.

Additional improved return from the company’s assets and abilities were identified as well as a clear market opportunity that has the potential to substantially increase ShareRoot’s revenue in the future.

READ: ShareRoot collaborates to support cancer research with MediaConsent

ShareRoot entered into a collaboration that will see its MediaConsent platform used in a cancer clinical trial setting.

The collaboration is with Cancer Trials Australia (CTA) and the medical project is being led by The Social Science (TSS), a social and digital media marketing company. 

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