MacPherson’s appointment underlines the Toronto company’s expertise in the cannabis sector as it looks to widen its reach in the California market.
READ: High Hampton’s launches CALIGOLD’s new Sugar, Sauce and Live Resin cannabis edibles in California
“Together, with the latest appointment of Cam Birge, the High Hampton board of directors has, once again, gained in strength and expertise and is now perfectly equipped to guide the company through this important growth phase,” said Gary Latham, CEO of High Hampton, in a statement.
MacPherson, who is currently a senior vice-president for operations at Aurora, boasts roughly ten years of experience as an advocate for sensible regulations and fair access to medical cannabis. Since joining Aurora in 2017, MacPherson has worked to improve Aurora’s crop yields and production and was in charge of overseeing all of the company’s cannabis production facilities.
MacPherson is keen to join High Hampton as the company forges ahead in California.
“The company’s recent shift in focus to be a vertical integrator in the California cannabis space is rooted in the executive team’s bold foresight in navigating this burgeoning market, and I am eager to contribute to High Hampton’s success story,” he said in a statement.
High Hampton has focused on identifying, acquiring and developing assets in the California market to address all aspects of the cannabis business: from cultivation through production.
High Hampton shares slipped C$0.01 to finish at C$0.345 in Canadian trade on Tuesday.
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