Weekend Unlimited USA Inc (CSE:POT) (OTCQB:WKULF) is making a foray into the music business, with the announcement that via its drink Champ Energy, it will sponsor the popular South by Southwest (SXSW) festival in Austin Texas this month.
Taking place on March 12-15, South by Southwest (SXSW) is a Texan tradition and a yearly gathering featuring music gigs, film screenings, talks and exhibitions.
As part of its sponsorship, Weekend will be able to include its Champ Energy drink in “Swag” bags and throughout the entire venue, as well as behind the bar for distribution by bartenders and staff.
Champ, which is the official energy drink of the NHL’s San Jose Sharks, allows people to feel the beneficial effects of CBD while getting all the health benefits of nano water that has been infused with over 78 electrolytes, minerals and glyconutrients.
It is also infused with MCT oil for additional health benefits, with no added sugar.
Weekend will also be able to take advantage of branding opportunities throughout the SXSW venue and the VIP area will be co-branded with Champ/Weekend, Cannabis Now and HEMP.
“This unique event provides an amazing opportunity for both business to business and business two consumer relationships to be developed for Weekend Unlimited and its portfolio of brands in the USA, with distributors for dispensaries, big box and local on-premise retail stores in attendance,” said Brad Robb, president of Verve Beverage Company, the Weekend Unlimited subsidiary which sells Champ Energy.
Champ will be announced as the official energy drink sponsor for SXSW throughout the event.
During SXSW’s two-day hemp/CBD session, attendees will take part in panel discussion with athletes and cannabis experts, as well as watch film screenings, live musical performances and take advantage of giveaways, product launches and terpene education.
Weekend Unlimited shares rose 7.7% to hit C$0.11 in trading on Thursday afternoon.
Contact Ellen Kelleher at [email protected]