Dunkerton, who stepped down last March to focus on his other businesses, has been itching to return, fearful that a string of profit warnings could ‘gently erode’ the company that he spent 30 years building.
The 53-year-old, along with SuperDry co-founder James Holder, called for a general meeting where they will ask shareholders to reinstate Dunkerton to the board.
The pair also want investors to elect Boohoo Group PLC (LON:BOO) chairman Peter Williams to the board at the vote, which is to be held on 2 April.
Dunkerton responsible for failed autumn/winter range
In a statement confirming the date, SuperDry blasted Dunkerton and unanimously recommended that shareholders vote against both appointments.
The company claim that he had “prime responsibility” for the autumn/winter 2018 range, which has “contributed to the company's underperformance in FY19”.
The board also said his return would have “damaging business impacts”, while it dismissed his proposed sales strategy and criticised his leadership style.
Senior bosses could leave
Shareholders were warned that the reinstatement of Dunkerton would “damage morale” and lead to the departures of “key personnel”, including board members.
Perhaps crucially, SuperDry has said it has “strong” backing from its institutional shareholders for the current plans, while none of those big investors has reportedly indicated ay support for Dunkerton’s return.
City broker Peel Hunt agreed, saying: “To date, there is no sense that Julian has garnered support for his motions from any of the larger institutional shareholders, who we believe continue to back the current strategy and management team.”
Superdry shares dipped 1.1% to 516.7p in early deals on Monday.