Weekend Unlimited Inc (CSE:POT) (OTCQB:WKULF) said Wednesday that its subsidiary Verve Beverage Company is kicking off production of its CHAMP Energy and Verve beverages.
The move follows the start of the South by Southwest (SXSW) music and film festival in Austin, Texas where the energy drink CHAMP Energy and other Verve beverages are being distributed as part of Weekend Unlimited’s sponsorship of the event.
READ: Weekend Unlimited's drink Champ Energy will sponsor this month's South by Southwest festival in Austin, Texas
“We specifically targeted this point in time to launch our Full Spectrum Hemp products into the market as part of our activation at the HEMP Today experience at SXSW this week,” said Brad Robb, president of Verve Beverage.
The first production runs of CHAMP Energy beverages and CHAMP Full Spectrum Hemp drinks will be ready for retail distribution starting next week.
The production of Verve’s new 12 ounce cans is also set to begin on March 31, with the unveiling of another protein formulation called Verve Burn scheduled to follow in April.
CHAMP, which is the official energy drink of the NHL’s San Jose Sharks, allows people to feel the beneficial effects of CBD while getting all the health benefits of nano water that has been infused with over 78 electrolytes, minerals and glyconutrients.
It is also infused with MCT oil for additional health benefits, with no added sugar.
Weekend shares closed up 3.85% to finish at C$0.135 in Canadian trade on Wednesday.
Contact Ellen Kelleher at [email protected]