Helios and Matheson Analytics Inc (OTCMKTS:HMNY) CEO Ted Farnsworth said Friday that members of the revived $9.95 monthly MoviePass subscription plan will enjoy perks including the opportunity to appear in movies.
Farnsworth told Maria Bartiroma on FOX Business that a key boost for MoviePass is the creation of MoviePass Films, a joint venture of MoviePass parent Helios and Matheson and Emmett Furla Oasis (EFO) Films.
While the venture will focus on studio-driven content and new film production for theatrical release and other distribution channels, it will also support the subscription plan.
“The MoviePass Films side is really making the difference with Sylvester Stallone and Bruce Willis and all the different lineups that we have on our slate,” Farnsworth said.
He added that promotions for the subscription service will include opportunities to attend movie premieres and allow winners of contests to have parts in movies.
“You have all sorts of red-carpet events,” Farnsworth said. “They will be coming to the world premieres of whatever we are doing as well as being in the movies themselves. Members will be able to join contests to get a talking part in one of the movies.”
Shares of Helios and Matheson climbed 4.6% to $0.012 in Friday’s OTC Markets trading.
Contact Dennis Fitzgerald at [email protected]