Proactive Investors - Run By Investors For Investors

ICC International Cannabis to market CBD products in Spain under singer Thalia Sodi's name

By adopting Thalia's name in its branding efforts, the Vancouver cannabis company is hoping to capture market share across Spain
Spain
Other brands recently licensed by ICC include Marilyn Monroe, Elvis Presley and the golfing great Greg Norman

ICC International Cannabis Corp (CSE:WRLD.U) (OTCMKTS:WLDCF) is set to market and distribute its cannabidiol (CBD) health and wellness products across Spain under the name of Mexican singer Thalia Sodi after extending its new licensing agreement with Authentic Brands Group (ABG).

Thalia has more than 40 million followers on social media and by adopting her name in its branding efforts, the Vancouver cannabis company is hoping to capture market share across Spain.

READ: ICC International Cannabis on a quest to capture market share

“We’re excited to bring the notable Thalia Sodi brand to the forefront of the CBD beauty conversation in Spain,” said Eugene Beukman, CEO of International Cannabis. “We’re confident the brand will have significant impact on the CBD community, and are thrilled to bring our CBD-based solutions to this diverse target audience.”

Other brands recently licensed by ICC as part of its agreement with Authentic Brands include Marilyn Monroe, Elvis Presley and the golfing great Greg Norman.

The licensing agreement with ABG was struck on March 18 and lasts for 10 years.

In addition to its marketing impact, the ABG partnership offers access to tens of thousands of distribution channels and points of sale where existing offerings can be sold alongside ICC International Cannabis’s repertoire of CBD products.

READ: ICC International Cannabis close to finalizing stake in Wayland Group, unveils new distribution and production platform

Headquartered in New York, Authentic Brands is a brand development and entertainment company that owns an extensive portfolio of brands, which ranges from prominent sports figures like Shaquille O’Neal and Muhammad Ali to Prince and Elvis.

ICC International Cannabis, meanwhile, is developing an international platform for cannabis cultivation, extraction, formulation and distribution, with operations in the UK, Denmark, Poland, Switzerland, Germany, Macedonia, Bulgaria, Serbia, Croatia, Greece, Italy, Portugal, Malta, Colombia, Argentina, Australia, South Africa and Lesotho.

ICC International Cannabis shares closed at C$0.32 in Canadian trade on Friday.

Contact Ellen Kelleher at [email protected]

Join Proactive’s Crypto, Blockchain and Cannabis Telegram group here
View full WRLD.U profile View Profile

ICC International Cannabis Corp. Timeline

Related Articles

The Green Organic Dutchman windmill in a field
December 12 2018
TGOD has been building out its facilities in Ontario, Quebec, and Jamaica, expecting to reach combined production of 170,000 kilograms of cannabis around 2020
cannabis bud on tray
Thu
Armed with a new partnership with Canada's largest pharmacy and an international cultivator, Flowr is aiming to provide medicinal and recreational consumers around the world with premium, high-quality cannabis
data graphic
March 22 2019
The Toronto company is busy meeting what it says is significant demand by building a data asset covering the medical cannabis sector
Copyright © Proactiveinvestors.com, 2019. All Rights Reserved - Proactive Investors North America Inc., Proactive Investors LLC

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use