Moviefone, the film news site owned by Helios and Matheson Analytics Inc (OTCMKTS:HMNY), is putting a new spin on its business by recruiting former Rotten Tomatoes senior editor Grae Drake as a brand ambassador and the new Ms. Moviefone.
As the new face of Moviefone, Drake will interview filmmakers and stars and also appear at industry events to offer analysis of movies.
On top of these duties, Drake will assume responsibility as well for producing new original content that will appear on the Moviefone site. She will also oversee the evolution of existing video content, such as the site’s “Unscripted” series.
READ: Helios and Matheson CEO touts MoviePass member perks as the unlimited subscription plan returns
“Grae’s is the perfect voice to help us strengthen our connection with the millions of fans using Moviefone today, and she’ll use her expertise and passion around all aspects of pop culture to help build our audience even more,” said Matt Atchity, general manager of Moviefone, who previously worked with Grae as an editor at Rotten Tomatoes.
A seasoned film journalist, Drake joins Moviefone after serving as an editor at Rotten Tomatoes and offering analysis on the film industry on NBC’s Today Show, ABC’s 20/20 and World News Tonight.
For her part, Drake says she’s bullish on her new job.
“Moviefone is largely responsible for shaping the way I personally interact with movies,” said Drake in a statement. “It is an honor to be able to represent the brand and push film discussions past static critic scores.”
Moviefone provides moviegoers the chance to watch the latest trailers, read interviews with celebrities and buy movie tickets.
Helios and Matheson shares traded at $0.005 in OTC Markets trading Thursday afternoon.
Contact Ellen Kelleher at [email protected]