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1933 Industries, Birdhouse Skateboards launch co-branded hemp, CBD products for action-sports market

The company will launch hemp and CBD recovery creams and lotions in collaboration with star American skateboarder Tony Hawk’s Birdhouse Skateboards
A skateboarder
Canna HempX, a cannabinoid sports recovery cream is also being marketed to the mixed martial arts sports community after seeing a surge in interest from skateboarders

1933 Industries Inc (CSE:TGIF) (OTCMKTS:TGIFF) announced Monday a two-year licensing agreement between subsidiary Infused MFG LLC and House of Hawk LLC for the launch of several co-branded CBD wellness products in North America.

Headquartered in Vancouver, 1933 is a cannabis company with operations in the US and Canada. Operating via three subsidiaries, 1933 owns licensed medical and recreational cannabis cultivation and production assets, hemp-based, CBD infused products, CBD extraction services and a specialized cannabis advisory firm.

DEEP DIVE: 1933 Industries stokes Las Vegas capacity expansion in anticipation of medical and recreational cannabis product demand

1993 Industries views the action sports market as “a champion” of the potential benefits of CBD. Infused MFG has been a leader in this segment since launching its Canna Hemp X line in 2018 led by brand manager David Hafsteinsson.

Infused MFG will launch a slew of co-branded products, including CBD recovery creams and lotions, as well as hemp-only recovery creams and lotions in collaboration with Birdhouse Skateboards which is wholly owned by House of Hawk, a skateboard company co-founded in 1992 by star American skateboarder Tony Hawk. The products will be sold under the Canna Hemp, Canna Hemp X and Birdhouse Skateboards names.

The Canna Hemp X line has been formulated with muscle recovery in mind exploiting CBD's anti-inflammatory and pain relief natural properties to speed up recovery.

"It's truly an honor to be working with Tony Hawk's Birdhouse Skateboards brand and their incredible organization,” said Infused USA COO and founder Chris Rebentisch. “The opportunity of offering our sports recovery products under a partnership with Hawk's brand Birdhouse adds credence to our brand. Tony is an internationally recognized action sports figure and responsible for fuelling the growth of skateboarding as a professional sport."

READ: 1933 Industries' Canna HempX products featured in top mixed martial arts gym in Las Vegas

Rebentisch said the company viewed the “action sports vertical” as an “underserved market” which held great potential for sales.  

"We're excited to be a part of this new movement that is becoming more recognized as a healthy alternative to recovering from the aches and pains that we regularly incur in the action sports world,” said Tony Hawk, co-founder of Birdhouse Skateboards. “And we couldn't be happier to join forces with Canna Hemp, an established and trusted partner with an expertise in this market."

Vertically integrated 1933 Industries owns 91% of Alternative Medicine Association and fully owns both Infused MFG and Spire Global Strategy.

Contact Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive


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