AIM-quoted Taptica, which merged with RhythmOne, formerly known as Blinkx, earlier this year, said advertisers would now be able to show their videos in some of the “most highly sought-after environments in the digital space”.
Chief executive Officer Ofer Druker added: “Combining RhythmOne's and Taptica's video advertising capabilities was a key element of the rationale underpinning the merger of the two businesses.
“We look forward to beginning to capitalise on the synergies generated by the merger with the launch of Tremor Video PMPs serving as an excellent example of the opportunities that we expect to deliver in the near-term.”
By combining their capabilities, the group can now provide advertisers with premium supply inventory through owned, controlled and extended packages, known as Tremor Video PMPs.
This allows marketers to share their stories with unique, highly relevant and qualified audiences with Tremor Video PMPs providing high-quality video supply through invitation-only, auction-based marketplaces owned and operated by Taptica.
Taptica shares edged 0.7% higher in early deals on Friday to 140p.