Nemaura Medical Inc (NASDAQ:NMRD) announced Thursday that it will allow third-party applications, such as diabetes management, exercise and nutrition apps, royalty-free access to its sugarBEAT continuous glucose monitor app data.
As a result, users will be able to directly access SugarBEAT-generated glucose data through their preferred mobile apps, said the company.
The move allows users greater choice over when to use the data to understand how food choices, and lifestyle factors impact glucose levels.
Shares in Nemaura were flat at $0.95 in midday trade.
“We believe integrating SugarBEAT data into the leading health and fitness apps will help to expand our target market among health-conscious consumers,” said Dr Fred Schaebsdau, who leads strategy and business development at Nemaura Medical.
He said it will provide users with “seamless access” to their continuous glucose monitor data within a “familiar environment” to demystify how diet, sleep, stress, exercise and other lifestyle factors impact glucose levels.
Breakthrough medical technology
“Given SugarBEAT is non-invasive, we believe it is uniquely placed amongst continuous glucose monitor to appeal to the health-conscious consumer market,” said Schaebsdau.
Since sugarBEAT doesn’t require needles or insertion, it is likely to disrupt the continuous glucose monitor (CGM) device market. It will challenge entrenched players like DexCom Inc (NASDAQ:DXCM), which markets the Dexcom G6 and Abbott Laboratories' (NYSE:ABT) Libre System.
SugarBEAT consists of a daily disposable adhesive skin-patch connected to a rechargeable transmitter, with an app displaying glucose readings at five-minute intervals for periods up to 24 hours. The innovation of sugarBEAT lies in its groundbreaking skin-patch technology, which allows for better glucose management.
“We expect this integration will also benefit diabetics and pre-diabetics by making it easier for them to access data through their preferred diabetes, fitness or wellness app,” said Nemaura Medical CEO Faz Chowdhury. “It will also provide insurers, healthcare providers, and fitness coaches with new tools to help their patients and clients keep their glucose levels in normal range for longer.”
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