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Sure Ventures expands portfolio into holography and advertising platform

'Both VividQ and Admix offer new, innovative and impressive technologies in the VR/AR vertical'

VR pod
Immotion is one of Sure's direct investments

Virtual and augmented reality technology investor Sure Ventures PLC (LON:SURE) added stakes in a holographic company and advertising platform to its portfolio over the past three months.

VividQ is a deep tech business specialising in software designed to trigger mass adoption of 3D holography, while Admix enables AR/VR developers to monetise their content.

Sure Ventures made a direct investment in VividQ, with the funding round led by 22.1%-owned associate Suir Valley.

Both VividQ and Admix offer new, innovative and impressive technologies in the VR/AR vertical, said Gareth Burchell, director.

Sure’s net asset value dropped by 9.5% to 83.03p over the quarter to March largely due to a dip in the share price of London-listed out-of-home VR group Immotion Plc (LON:IMMO), though it recovered some ground in April.

VR game studio WarDucks, another Suir Valley investment, raised €3.3mln during the period, which represented a four-fold value uplift said Burchell.

Quick facts: Sure Ventures

Price: 102.5 GBX

Market: LSE
Market Cap: £4.99 m

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