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AppScatter Group PLC: DEEP DIVE

AppScatter aims for transformation with Airpush merger

The company owns and operates a scalable B2B SaaS platform that allows users to distribute their mobile apps across multiple app stores such as Google Play
Phone with apps
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The company also provides data that helps its clients monitor the usage of their apps


  • SaaS platform that allows clients to distribute apps across app stores

  • Provides user data for clients

  • Plans for merger with US tech firm Airpush

  • Partnership signed in July with Bango to target app buyers


What AppScatter does

AppScatter Group PLC (LON:APPS) owns and operates a scalable business-to-business software-as-a-service (SaaS) platform that allows users to distribute their mobile apps across multiple app stores such as Google Play and Apple’s App Store.

The company also provides data that helps its clients monitor the usage of their apps with machine learning tools to identify trends, industries and publishers.


Agreement with Bango

Through the partnership, appScatter plans to grow in-app revenues for its customers through the Bango Marketplace.

appScatter will offer Bango Marketplace to its app developer customer base, with appScatter developers benefiting from “an exclusive offer on high value audiences of pay-proven users”.

"Improving the effectiveness of user acquisition is a key strategy for many of our existing customers, so this partnership with Bango is a strong commitment to our ongoing support for our clients' future commercial success," said Philip Marcella, the chief executive officer of appScatter.


Inflexion points

In April, the company said it was planning to raise funds to finance the preparation work for the proposed revere takeover of US technology company, Airpush.

The AIM-listed company has raised £885,000 by placing shares at 26.8p a pop and is awaiting a further £2.2mln.

Airpush operates in a similar field to appScatter, specialising in enabling its users to make money from software applications, commonly known as “apps”.

The Delaware-based company operates in four principal business areas: app monetisation using artificial intelligence (AI); data sales; security and e-commerce.

It is a well-established business that has contracts with multiple original equipment manufacturers (OEMs) that use its over the air technology.

If completed the proposed acquisition would expand appScatter Group’s product suite by adding AI-powered targeted revenue-generating services on mobile platforms; e-commerce revenue share partnerships; and an improved security portfolio with detection and monetisation of pirated installs.

The merger will provide the enlarged group with the opportunity to sell its wider product suite to its combined 600,000 registered developers and publishers while increasing revenue and profit margins.

The combination of the two businesses offers significant operational efficiencies in information technology hosting, software development and marketing, appScatter said.


Blue Sky

AppScatter’s chief executive, Philip Marcella, said that the merger of the companies would create “a single, end to end platform for the management and monetisation of mobile apps for developers and publishers worldwide”.

“Generating new revenue streams, improving data quality and increasing resources will significantly enhance the group's market position. The board firmly believes that the proposed acquisition will increase value for shareholders".

The company’s shares were suspended on 9 April 2019 at 17.3p, giving AppScatter a market cap of around £16.3mln.

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