True Leaf Medicine International Ltd (CSE:MJ) (OTCQX:TRLFF) (FSE:TLA), announced Wednesday that its subsidiary True Leaf Pet Inc is tapping acclaimed choreographer Laurieann Gibson and her beloved 12-year-old Pomeranian Samson as brand ambassadors.
Born and raised in Toronto, Gibson is a globally respected choreographer and creative director, having choreographed music videos and live performances for Alicia Keys, Beyoncé, Nicki Minaj, Lady Gaga, Katy Perry, and many other musicians and performers. Her on-screen credits include “Making the Band,” “So You Think You Can Dance,” “Dance Moms,” and “Starmaker.”
In June, Gibson will be a judge on the 16th season of the hit show “So You Think You Can Dance” on Fox.
The cannabis-for-pets wellness brand said Gibson will help educate pet parents on the benefits of True Leaf’s hemp-based supplements for pets, which target specific pet health challenges and offer calming, hip and joint, and healthy omega-3 support.
“Laurieann Gibson is the perfect ambassador to join our Return the Love movement,” said True Leaf Medicine CEO Darcy Bomford. “We are partnering with pet-loving influencers who are inspired by our Return the Love message. … Our hope is that pet parents will feel they are returning that special unconditional love they receive from their pet every day when they give their dog one of our products.”
As a dancer and choreographer for over two decades accustomed to intense physical activity, long hours and travel, Gibson credits her energy and success to regular workouts and good nutrition and expects the same for her furry best friend Samson.
“Samson and I are thrilled to be the first-ever brand ambassadors for True Leaf Pet,” said Gibson. “As a dancer for most my life, I’ve always focused on good nutrition and fitness and I want the same for my Samson. He loves True Leaf’s hip and joint supplements, which help him keep up with me on our hikes and our trips to the beach.”
Gibson said her dog had given her “so much love over the years” that she wanted to return the love to him and “share the love with other dog parents.”
In addition to educating pet parents on the benefits of hemp for pets, Gibson and Samson will be visiting animal shelters in the Los Angeles area to spread the Return the Love message and raise awareness for pet adoption.
True Leaf Pet products are sold online and in 3,500 stores worldwide.
Contact Uttara Choudhury at [email protected]