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True Leaf signs first CBD supply agreement ahead of summer debut of CBD pet products

The Canadian company will debut in August its suite of CBD products for pets at SuperZoo, North America’s premier pet-industry trade show in Las Vegas

pets
The new CBD pet products are expected to hit stores in the fall of 2019

True Leaf Brands Inc (CSE:MJ) (OTCQMKTS:TRLFF) (FSE:TLA) announced Monday it has signed its first cannabidiol (CBD) supply agreement with Atalo Holdings Inc as the Canadian company prepares to roll out a line of CBD products for pets this summer.

Kentucky-based Atalo Holdings, a private hemp farmer and processor, will supply farm-fresh CBD oil to True Leaf, which is planning to debut in August its suite of new CBD products at SuperZoo, North America’s premier pet-industry trade show in Las Vegas.

The new products are expected to begin hitting stores in the fall of 2019, pending regulatory approval, True Leaf said in a statement.

READ: True Leaf Medicine changes name to True Leaf Brands

“We’re developing a best-to-market CBD line with veterinarian-formulated proprietary blends that are tested from seed to shelf,” said CEO Darcy Bomford. “Pet parents will know they are getting the safest, most effective CBD product on the market. With Atalo’s supply of top-quality CBD we are confident that we can meet the growing market demand and continue to be the cannabis-for-pets brand that retailers and pet parents trust.”

The pet product line targets over-anxious or stressed pets and support for dogs suffering from poor hip and joint function.

The CBD oil will be non-GMO, pesticide-free and will be processed in Atalo’s US Food and Drug Administration registered food-processing facility, making it one of the top-quality CBD products available in North America, said True Leaf, which is based Vernon, British Columbia. Dervived from hemp, CBD does not contain the psychoactive elements found in cannabis.

Atalo is a vertically integrated agriculture and biotechnology company specializing in the research, development and commercialization of industrial hemp. Its history goes back seven generations, True Leaf said.

Under the supply agreement, True Leaf said it is purchasing a regulatory compliant, non-psychoactive CBD product from Atalo with less than 0.3% tetrahydrocannabinol (THC). Sales volumes will be determined as the supply agreement matures.

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CSE:MJ
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