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GiveMeSport taps Benny Bonsu to build out its women's sports news outlet

Bonsu has worked for the NBA, BBC World Service and Sky Sports, among other outlets

Benny Bonsu
Bonsu (pictured) co-hosted the Premier League show 'Guiness Raise Your Game' and covered the 2012 Olympics in London

GiveMeSport, a news subsidiary of Bragg Gaming (TSXV:BRAG) (OTC:BRGGF), has named award-winning sports broadcaster and journalist Benny Bonsu its head of women’s sports.

Bonsu will lead the creation of GiveMeSport Women, a global outlet focused on covering women’s sports.

She’s worked for the NBA, BBC World Service and Sky Sports, among other outlets, primarily focusing on basketball and Premier League soccer. She founded the Girls in Sport foundation in London and has been an advocate for professional and youth development.

READ: Bragg Gaming's revenue jumps in 2018, boosted by ORYX Gaming acquisition

"We're delighted to have Benny on board," GiveMeSport Managing Director Rick Waterlow said. "Our fans world-wide are passionate about a range of women's sports, and under Benny's leadership, GMS is not only significantly expanding our content, but is becoming the global home for all women's sport content, including original editorial, video, social content, podcasts and episodic series.

Bonsu co-hosted the Premier League show “Guiness Raise Your Game,” and covered the 2012 Olympics in London. She writes for True Africa magazine, covering athletes in the NBA, NFL and Premier League, and has produced a variety of TV shows.

"Forty percent of all athletes are women, yet only seven percent of sports coverage is dedicated to them," Bonsu said. "We're going to change that. GMS Women is a platform where we champion female athletes and inspire women and girls who want to be like their heroes through content that is original, honest and unapologetically bold. Aspiring female athletes need to see that."

Digital ad campaign

Separately, Bragg Gaming announced a $20,000 digital media marketing agreement with Native Ads Inc late Thursday.

The deal consists of $15,000 for digital advertising, paid distribution and media buying, with the remainder going to managed services and fees.

Native Ads has access to between 3 billion and 7 billion daily North American ad impressions.

Shares of Bragg slipped 6% to C$0.47 in Toronto and jumped nearly 16% to US$0.36 on OTC markets. 

--UPDATED to include digital ad campaign--

Contact Andrew Kessel at [email protected]

Follow him on Twitter @andrew_kessel

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