accesso Technology Group PLC (LON:ACSO) shares rose on Thursday after it signed a three-year partnership with The New York Botanical Garden (NYBG) to supply its Passport, Siriusware and Ingresso products.
The electronic ticketing firm said the NYBG would use the Ingresso distribution platform to expand its sales reach into international channels such as Groupon and TripAdvisor, while the Passport and Siriusware products, used in tandem, would provide a seamless experience to end-users while also allowing NYBG to gain “incremental revenues” and insight into visitor behaviour.
Based near The Bronx, the NYBG attracts over 1mln visitors each year and is one of the world’s largest plant research and conservation programmes.
"With Accesso's holistic approach to the specific needs of cultural sites and institutions, we think we're the perfect partner for the New York Botanical Garden”, said Paul Noland, chief executive of accesso.
The shares were up 1.4% at 715p in late-morning trading.
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