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Animoca Brands Corporation Ltd

Animoca Brands launches Android version of mobile game Crazy Defense Heroes

The game’s launch on Google Play will considerably increase user adoption and sales.

crazy defense heroes game cover
Android accounts for around 75% of the global mobile market

Animoca Brands Corporation Ltd (ASX:AB1) has launched mobile game Crazy Defense Heroes in the Google Play Store globally.

Crazy Defense Heroes is the sequel to Crazy Kings, both games achieving success generating $2.8 million in revenue in the first three months since the January 2018 launch.

The launch follows an initial early access phase where Crazy Defense Heroes was featured worldwide on Google Play’s Early Access platform

Early access statistics very encouraging

The Early Access phase of the game on Google Play generated significant interest, resulting in around 400,000 pre-registrations in the last month.

The total downloads since launch on Apple’s iOS system in January 2018 are around 1.4 million, making the number of pre-registrations on Google Play highly encouraging.

Animoca is also using key social media influencers to reach over 45 million people on platforms such as YouTube, Facebook, and TikTok.

Animoca’s co-founder and chairman Yat Siu said: “We are thrilled to launch Crazy Defense Heroes globally on Google Play.

“We believe that the game will resonate with Android users and underpin an increase in revenue for the company, as worldwide the market share of Android is over three times that of iOS.”

Finally, as Google Play is not available in China, the company is pursuing separate publishing and distribution opportunities for Crazy Defense Heroes for Android in China.

READ: Animoca Brands appoints John Madden as financial advisor

In other recent company news, last week, Animoca appointed senior executive John Madden as a financial advisor to the company.

Quick facts: Animoca Brands Corporation Ltd

Price: $0.18

Market: ASX
Market Cap: $143.68 m
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