Mojave Jane Brands Inc (CSE:JANE) (OTCMKTS:HHPHF) unveiled its new name and ticker earlier this week, as the firm continues on its path, with a focus on the Golden state. 

Though the cannabis company is based in Toronto, it has a vertically integrated presence in California, including the Caligold brand of cannabis-infused chocolate. The firm's US holdings are comprised of assets that include cultivation to scale, branding, packaging, manufacturing and processing.

READ: Buds & Duds: Cannabis stocks roll up Wednesday, with freshly-named Mojave Jane shares on the rise

According to the firm, its new name reflects a definitive move to emphasize California brands and lifestyle addressing a wide range of consumer demands that vary across the state.

Mojave Jane also has a new ticker, JANE, on the Canadian Securities Exchange.

Shares of Mojave Jane were up 3.3% at C$0.31 in Toronto on Tuesday. 

Contact Katie Lewis at [email protected]