ShareRoot (ASX:SRO) CEO Noah Abelson-Gertler speaks to Proactive Investors about the company's recent advancements, set against the backdrop of the European Union’s General Data Protection Regulation (GDPR) being enacted.
"The User Generated Content Platform has shifted into becoming a profitable business unit within the ShareRoot umbrella," explains Abelson-Gertler, with development resources now being deployed to new opportunities.
The user generated content licensing and data protection company recently attracted two big name industry talents to its advisory board; which is now reviewing the MediaConsent Beta platform that is on track for a full commercial launch later this calendar year.
"When it comes to the GDPR and this legislation, there is massive potential in front of us for revenue... The important thing is [to] get the brands using the platform, continue to build the futures they want, get them to start paying for it, and then progressively have them increase their spend as time goes on. The market is massive, we don't need to rush into it, we need to get the product right, and that's what we're doing with our beta program, pilot program, and then commercial launch" says Abelson-Gertler.
Also, ShareRoot successfully acquired and integrated social media marketing agency The Social Science, which has doubled its retainer client base in under a quarter.