Immotion Group PLC's (LON:IMMO) Martin Higginson discusses with Proactive London's Andrew Scott a recent contract they've signed that will see them make three exclusive immersive experiences for Dutch entertainment group, iP2Entertainment.
''We now know what works and have dropped anything that doesn't work'', Higginson says.
''It's all about focus''.
''What we've said to the entire team is that this is about focusing in on the stuff that we're getting good results from ... every day that goes past we get more and more evidence of what we're doing is right''
''This is a tipping point business - once we hit that break-even then everything else just flows straight to the bottom line''.