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blur Group: The pace of growth quickens as crowdsourcing group handles 1,200th brief

blur Group said it had now handled over 1,200 briefs via its global services exchange since its official launch in 2010. The pace of progress is picking up as this latest landmark was passed just two months after the group received its 1,000th brief.
blur Group: The pace of growth quickens as crowdsourcing group handles 1,200th brief

blur Group (LON:BLUR) said it had now handled over 1,200 briefs via its global services exchange since its official launch in 2010.

The pace of progress is picking up as this latest landmark was passed just two months after the group received its 1,000th brief.

The value of this work has now exceeded the US$15 million and, and there are now nearly 22,500 experts on the exchange.

Chief executive Philip Letts said: "Every time we pass a significant event on the exchange we see it as continuing proof that the old way of buying services is gradually eroding. 

“As we read about marketing budgets decreasing quarter on quarter, a model which can save businesses 25 per cent on each project is appealing and combined with our cloud-based platform the whole process is streamlined to save time as well as money."

blur is a specialist offshoot of crowdsourcing, a rather odd compound word that was first coined by tech guru Jeff Howe, a writer for the magazine Wired. 

It describes the idea of taking a job or service and outsourcing it electronically to the person or firm willing to carry it out for the right price, and to deadline.

blur calls its niche “expertsourcing”.  It started offering creative services and quickly moved into marketing, media, artwork and technology.

It makes its money in two ways – the first is exactly the same way as eBay does by charging commission (10 per cent of a brief’s value, or a minimum US$375). 

The second and core revenue stream is project fees where the corporate buyer pays blur 100 per cent of the brief value and up to 80 per cent of this is passed onto the expert supplier.

It has created exchanges for eight separate markets, known in the trade as verticals, where buyers can purchase services. The next push will be into accountancy and legal services, and start 

Having started out with just 50 experts, the business now boasts 20,000 from sole traders through to large, established companies across 130 countries. So blur’s is a truly international business. 

The company’s 1,200th brief was for a marketing campaign for a Portuguese incubator, underlining the global reach of the exchange and its ability to service all types of business, anywhere, via its cloud-based trading platform.


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