Chanticleer Holdings Inc (NASDAQ:BURG) announced Monday that its Little Big Burger brand has launched an app and loyalty platform to potentially boost sales by $3.2 million and generate strong cash flow.
Headquartered in Charlotte, North Carolina, Chanticleer owns, operates, and franchises fast-casual restaurant brands like American Burger Company, BGR – Burgers Grilled Right, Little Big Burger and Just Fresh. It recently pushed a portion of Hooters off its plate, although it still has a stake in the company.
Fred Glick, president at Chanticleer Holdings, said the new mobile app has rewards, VIP tiers, and in-app ordering, all based on inputs from some 8,000 interviews the company ran with its customers on what they would really want in a loyalty program from Little Big Burger, BGR and American Burger Company.
Glick said the new app and loyalty program, combined with its new all-in-one customer engagement platform provided by Thanx, will turbo-charge Chanticleer’s email marketing efforts.
“With the launch of the app, we are offering consumers a free burger with the goal of driving 100,000 sign-ups this year,” said Glick. “If we can get 15% of our guests in our loyalty platform and they all come in an average of one time more per month, it has the potential of resulting in approximately $3.2 million in sales and $1.1 million in cash flow.”
In its statement, the company also said, “nearly half” of all Little Big Burger guests belong to a restaurant loyalty program.
According to a McKinsey Research and Businesswire.com report, restaurant loyalty club members spend an average of $2.14 more than other guests. The report found that 82% of loyalty club members referred at least one person while spending an average of 67% more on an annual basis than other guests. The industry average of active Loyalty Club members ranged from 5% to 20% of total transactions.
In the near term, Chanticleer anticipates rolling out apps and loyalty platforms for its BGR – Burgers Grilled Right, American Burger Company and Just Fresh brands as well.
Contact Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive