The iconic beer brand is giving away season tickets to the Budweiser Stage, an entertainment venue in Toronto, to celebrate its 25th anniversary.
When users download NexTech’s “ARitize” app and point their smartphone cameras at Budweiser’s signature 25th anniversary cans, the designs trigger a series of unique AR experiences, each of which corresponds to a band or artist.
Contestant entrants can record their AR experience and guess the artist along with the hashtag #BudAR. The winners will receive tickets to a slate of shows including Iron Maiden, Nelly with TLC, Flo Rider and many others.
“Our NexTech team has done a fabulous job building our AR/AI tech stack now in use for one of the biggest and best known global brands; a true testament to the quality of the team’s hard work,” CEO Evan Gappelberg said in a statement.
“Our industry-leading AR technology allows brands to curate an immersive, branded experience where they can sell, teach, communicate and share their product, service or experience, accessible across all platforms and devices.''
The company's stock slid 3.8% to C$0.77 on the CSE on Thursday and remained flattish at US$0.58 on OTC Markets.
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