Apple Inc (NASDAQ:AAPL) announced on Thursday that it will for the first time begin selling parts, tools and repair guides to independent shops to fix broken iPhones, as it also announced an event in September which is widely expected to see the launch of new models of the smart phone.
The tech giant said it will provide more independent repair businesses — large or small — with the same genuine parts, tools, training, repair manuals and diagnostics as its Apple Authorized Service Providers (AASPs).
Jeff Williams, Apple’s chief operating officer commented: “When a repair is needed, a customer should have confidence the repair is done right. We believe the safest and most reliable repair is one handled by a trained technician using genuine parts that have been properly engineered and rigorously tested.”
The program is launching in the US with plans to expand to other countries.
The firm said there is no cost for businesses to join Apple’s independent repair program, they just need to have an Apple-certified technician who can perform the repairs, adding that the process for certification simple and free of charge.
Over the past year, the group added, it has launched a successful pilot with 20 independent repair businesses in North America, Europe and Asia who are currently offering genuine parts for repairs.
Thursday’s announcement follows Apple’s recent major expansion of its authorized service network into every Best Buy store in the US, tripling the number of US AASP locations compared to three years ago.
Separately, Apple also said it will host an event on September 10 at the Steve Jobs Theater in the company’s Cupertino, California campus.
In an invite to the event on Thursday, Apple teased a five-colored version of its logo, implying the launch of more colors for its new iPhone models.
Apple’s latest quarterly results showed sales of the iPhone dropped to less than half of the company’s total revenue for the first time in seven years.
From September 1, the company will face a 15% tariff imposed by President’s Trump administration on major products made in China such as smartwatches and wireless headphones, with a tariff on the iPhone to take effect on December 15.
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