NexTech AR Solutions (OTCMKTS:NEXCF) (CSE:NTAR) has partnered with custom rifle producer Gunwerks to bring augmented reality to online firearm shopping.
Using NexTech’s technology, Gunwerks customers will be able to preview products in full 3D and view them in their own space.
NexTech CEO Evan Gappelberg is confident that AR will mesh with Gunwerks, which bills itself as a place for sports people to build their “dream rifle.”
"We are excited to be working with Gunwerks since we strongly believe that integrating our webAR into their site will greatly enhance their customers online shopping experience and lead to more online customer conversions," Gappelberg said in a statement.
He continued: “Our SaaS customer list continues to rapidly grow because our AR e-Commerce solution continues to add tremendous value to the online shopping experience by converting shoppers to buyers for a vast array of e-Commerce businesses”.
“With NexTech’s AR technology integrated on our website they will now be able to see if something is the right size, has the right features and will work for their load out, which is great," Gappelberg added.
Jay Duncan, marketing director at Gunwerks commented: “The team here at Gunwerks is always looking for unique and innovative ways to bring our customers incredible experiences. Now partnering with NexTech AR has enabled Gunwerks to provide our consumers a unique and immersive product experience in our digital e-commerce platform.”
Gartner has reported that 100 million consumers will shop in augmented reality online and in-store by 2020. NexTech is building out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator that can be programed to be used for eCommerce or for education in the medical device market.
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