Weekend Unlimited Inc (CSE:POT) (OTCMKTS:WKULF) is launching its lifestyle-themed brand of cannabis products in Oklahoma, the second US state for the company in as many months.
The move into another US market builds on its recent launch in Washington State, the company said in a statement Tuesday. The Sooner State launch will kick off with the introduction of a new WKND THC edibles product line, the company said, in addition to the flower cannabis products on the market in Washington.
Weekend was able to beef up its Oklahoma launch by forming a brand alliance with Ruby Mae’s, a cannabis-infused edibles producer in the state. Through a licensing agreement, Weekend is able to move forward with a line of edibles products, and Ruby Mae can produce a line of flower products.
“Oklahoma is a thriving market with tremendous margins and we assessed it as the ideal next step to grow both revenues and our offerings with the addition of edibles as a key component within the company’s branded products portfolio,” CEO Chris Backus said in a statement.
“The company is taking a long-term approach to sustainable market growth, building brand affinity in multiple markets and growing state by state through the establishment of rock-solid brand alliances like the one we have structured with Ruby Mae’s in Oklahoma.”
Shares of Weekend rose 8.3% on Tuesday to C$0.07 on the CSE and jumped more than 13% to US$0.05 on OTC Markets.
—Updated to include stock movement—
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