- Established to identify online gaming opportunities
- Focus on both B2B and B2C gaming companies
- Owns content aggregator Oryx Gaming, sports media firm GiveMeSport, and UK-focused sportsbook GiveMeBet
What Bragg Gaming does:
Bragg Gaming Group Inc (CVE:BRAG) (OTCMKTS:BRGGF) was established in December 2018 to identify online gaming opportunities with a focus on both B2B and B2C gaming companies. It was the reincarnation of a gambling company called Breaking Data.
It has three core businesses: ORYX, an online casino technology group; GiveMeSport, a sports-focused media company and Facebook’s largest sports publisher; as well as GiveMeBet, a UK-focused online sports betting brand and casino site that aims to draw viewers from GiveMeSport.
Boasting clients ranging from Jackpotjoy to GVC Holdings, which owns Ladbrokes Coral Group, ORYX is licensed to provide its services in Malta, Spain, Romania, Colombia, Croatia, Serbia, Gibraltar, the UK and Slovenia.
ORYX also offers consulting services and assists clients with hosting and security as well as payments and transactions as well as risk and fraud management.
The GiveMeSport website carries exclusive player and manager interviews, providing fans with up-to-date features, match previews and match reviews. It covers football, boxing, cricket, Formula 1, golf, tennis, rugby, athletics and has a GMSWomen newsroom.
GiveMeSport has Facebook’s most popular sports page with over 25 million likes, a million ahead of US sports broadcaster ESPN, according to the company.
How is it doing:
Bragg Gaming announced on July 9, 2019 that ORYX Gaming had launched its enhanced aggregator platform, ORYX Hub, which offers a one-stop-shop for quality casino content, sportsbook and lottery products.
It said ORYX Hub is a fully customizable solution, and will be available through a one-time, seamless contract and integration process, offering operators immediate access to an extensive library of over 8,000 games from over 80 of the industry’s leading content providers, such as Gamomat, Red Tiger, Evolution, iSoftBet, NetEnt, Quickfire, PlayNGO, EGT, Gamesys, Pragmatic Play, Kalamba Games and others.
At the end of July, ORYX Gaming announced that it had launched a record 21 new operators onto the platform in the first half of 2019, bringing the total number of operators to over 65.
It also said several operators are scheduled to complete integrations on ORYX Hub in the latter half of the year, including GiG, Aposta.la and a number of tier 1 operators in the Spanish and Romanian markets.
On September 5, Bragg announced that ORYX Gaming had reached a deal with European online casino operator LeoVegas to bring the ORYX Hub to its platform, giving its customers access to ORYX’s slate of proprietary and partner games.
On the financials front, at the end of August, Bragg posted second quarter numbers showing continuing growth, driven by ORYX.
Bragg posted quarterly revenue of C$8.8 million, gross profit of C$3.8 million, and an EBITDA loss of C$0.3 million.
For the first half of the year, revenue grew to C$18 million, gross profit amounted to C$8.2 million, while the net loss from continuing operations stood at C$9.4 million.
The company also revealed with the results that it is evaluating strategic alternatives, including a potential sale of its online media division GiveMeSport and UK-focused sportsbook GiveMeBet.
The company said a new editorial strategy at GiveMeSport went into the works in the first half of 2019 and is already getting results. In June, unique monthly users soared 221% to 95 million across platforms, compared to 29 million in January 2019. The redesign has also lifted Facebook video views, while expanding Instagram followers.
- Further additions to the ORYX Hub gaming platform
- Outcome of strategic review for GiveMeSport and UK-focused sportsbook GiveMeBet.
What the boss says:
Commenting with August’s second quarter numbers, Bragg Gaming's CEO Dominic Mansour said: “Performance since the end of June has been ahead of our expectations, with monthly operator gross gaming revenue (GGR) on the casino aggregator platform 6% ahead of the three-month daily average, despite the typical slow-down during the summer months.”