In a statement, the company said Kashif will help drive the company’s growth strategy and support all strategic and operational initiatives across its businesses.
A qualified Chartered Accountant, Kashif brings over a decade of experience leading and scaling the financial, commercial and business operations of growth-oriented, global SaaS businesses, NexTech said.
“Kashif brings to NexTech a portfolio of global and strategic experience that’s especially relevant to our business today and into the future,” said CEO Evan Gappelberg.
“Our first year as a public company is coming to a close and we are now entering our rapid growth stage so the timing is perfect to be bringing in an experienced young, dynamic and hands-on operational CFO with the heart of an entrepreneur. I believe that having Kashif onboard will prove instrumental as we enter our second year as a public company as he helps to navigate our exciting path forward in the rapidly growing AR industry.”
Kashif began his professional career working at Deloitte in Ottawa, specializing in technology and public entities.
After leaving Deloitte, Kashif went to work for Merck & Co Inc (NYSE:MRK) in Bermuda, leading the transition of their operations to different international locations. Kashif then joined Real Matters Inc (TSX:REAL) (OTCMKTS:RLLMF) in Toronto, where he was involved in three major financings to fund four acquisitions and completed an IPO on the exchange with a valuation in excess of $1 billion.
Prior to joining NexTech, he worked consulting various SaaS organizations which led him to joining Leonardo SPA as vice president of finance and as a board member through a restructuring. Kashif reported to the executive chair and assumed leadership of the organization. He was instrumental in the sale of Leonardo to a public company.
“I am really excited to be joining the NexTech management team as the company prepares to scale for exponential growth,” Kashif said. “I am proud to be joining a company that is pushing the envelope on the boundaries of technology in augmented reality.”
As part of his compensation, the company said Kashif will receive 600,000 options priced at $0.84 for a three year period. He will also receive 50,000 options at $0.84, which are fully vested.
NexTech also said that Dave Miles will be resigning as CFO and Reuben Tozman has resigned as COO and director.
NexTech, which is based in both New York and Toronto, is known for its proprietary e-commerce platform, ARitize, which enables retailers to transform two-dimensional images into true 3D AR experiences for consumers.
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