viewNextech AR Solutions Corp.

NexTech AR CEO: Instagram embracing augmented reality a boon for both the company and the industry

Earlier this month, Instagram introduced the capacity for certain brands to utilize AR technology in their advertising

Instagram AR offerings
NexTech’s process — known as ARitizing — works by taking a 2D asset and turning it into a 3D one that users can view from every angle

NexTech AR Solutions Corp (CSE:NTAR) (OTCMKTSNEXCF) CEO Evan Gappelberg believes the floodgates are about to open on augmented reality technology. 

The catalyst, or at least one of the biggest dominos to fall so far, is Instagram. 

Earlier this month, Instagram introduced the capacity for certain brands to utilize AR technology in their advertising, according to a report from Mashable.

The first wave of companies include makeup brands Mac and Nars and eyewear companies Ray-Ban and Warby Parker. With AR, those brands can show Instagram users how a particular shade of lipstick or style of glasses looks on their face all within the app itself.

READ: NexTech AR Solutions set for rapid growth as nascent augmented reality market explodes: Zacks

For Gappelberg, a platform as big as Instagram — which is owned by Facebook Inc (NASDAQ:FB) — embracing AR is a watershed moment for the industry. 

“They're opening up their ecosystem to e-commerce businesses that have AR assets that want to advertise” Gappelberg told Proactive in an interview. “ NexTech creates those AR assets.”

NexTech’s process, known as ARitizing, works by taking a 2D asset and turning it into a 3D one. Users can view the 3D image from every angle on their devices or even project it into their own space. Its clients include prominent names such as Budweiser, Mr Steak and Zoltan David jewelry. 

Now, every company that wants to get in front of Instagram’s 1 billion active monthly user base has a reason to invest in AR. 

First and foremost, Gappelberg said, ads that utilize AR technology perform dramatically better.

“The conversion rates for AR ads are three to four times higher than non AR ads,” Gappelberg said. “And if you can get a boost in conversions, you’re gonna do it.”

As Instagram expands its AR capabilities, NexTech expects more and more companies to turn to its ARitize platform. Ultimately, if the conversion rates for AR ads remain steady, 2D ads could start to become obsolete. 

“All the ads are going to end up being AR ads,” Gappelberg said. “Why? Because that’s what people want.”

Shares of NexTech increased 3% Wednesday to C$0.94 in Toronto and 1.5% to US$0.71 in New York. 

Contact Andrew Kessel at [email protected] 

Follow him on Twitter @andrew_kessel

Quick facts: Nextech AR Solutions Corp.

Price: 1.61 CAD

Market: CSE
Market Cap: $90.66 m

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Nextech AR Solutions Corp. named herein, including the promotion by the Company of Nextech AR Solutions Corp. in any Content on the Site, the...



Full interview: NexTech hires technology marketing veteran to run 3D AR ads...

NexTech AR Solutions (CSE:NTAR-OTCQB: NEXCF) CEO Evan Gappelberg and Director of 3D/AR Ads Guillaume Pascual joined Steve Darling from Proactive Vancouver on Skype to talk about the company hiring Pascual to head up their new division of 3D AR Ads. Gappelberg talks about why they hired him...

1 day, 3 hours ago

2 min read