Method Seven has signed up for NexTech’s AR platform, which will allow their e-commerce customers to virtually “try on” their glasses over the web, no app required, according to a statement.
NexTech said its “try it on” webAR platform is robust as it uses Microsoft Corporation’s (NASDAQ:MSFT) face-mapping technology, which integrates emotion recognition, returning the confidence across a set of emotions for each face in the image such as anger, contempt, disgust, fear, happiness, neutral, sadness, and surprise.
“Our team immediately saw the benefit for online shoppers and the opportunity to be a first-mover in digital marketing for eyewear,” said Lauren Donlon, customer service manager at Method Seven. “The ability to simply visit our site, try on a pair of glasses, and add them right to the cart from that experience, is a huge step forward from the standard guesswork that customers are faced with elsewhere.”
NexTech CEO Evan Gappelberg noted that, according to retailer Sunglass Hut, consumers preferred not to purchase glasses online because they needed to try them on.
“Now, with our virtual ‘try on’ WebAR technology, Method Seven customers can virtually ‘try on’ a pair of glasses, see what they look like, and even take a picture to get a second opinion all in real time,” he said. “We expect that this activation will add tremendous value for Method Seven customers, and with our newly released analytics dashboard provide valuable analytics data for both companies."
Massive eyeglass market
The eyeglass market is massive and growing and in need of webAR “try it on” technology, NexTech said.
The global eyewear market, which is made up of spectacles, contact lenses, sunglasses, and other eyewear products, was estimated to be worth around US$131 billion in 2018 and was forecast to reach a value of US$211 billion by 2025, according to Statista.
Advances in face-mapping technology from Microsoft translate really well into easy to use AR tech for wearables, which is why cosmetic brands like L'Oreal, Cover Girl, and Sephora have made substantial investments in virtual “try-on” for makeup, the company said.
Face-mapping also works really well when buying eyeglasses online. With NexTech AR’s “try it on” platform, online brands can now offer a virtual try-on experience from home leading to higher sales and higher online conversions from shoppers to buyers.
NexTech, which is based in both New York and Toronto, is known for its proprietary e-commerce platform, ARitize, which enables retailers to transform two-dimensional images into true 3D AR experiences for consumers.
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