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NexTech AR Solutions to create a 3D augmented reality advertising network

The company expects to bring the network online in the fourth quarter of 2019 or the first quarter of 2020

Augmented reality Nike shoe
Immersive ads have been shown to earn 200-300% higher click-through rates than traditional 2D ads, the company said

NexTech AR Solutions Corp (OTCMKTS:NEXCF) (CSE:NTAR) is gearing up to launch a 3D augmented reality advertising network that will add another prong to its augmented reality (AR) offerings. 

The 3D-AR-360 ad network, which the company plans to bring online in 2019 or early 2020, means NexTech will effectively offer an end-to-end AR solution, from transforming 2D assets into 3D AR assets to ultimately serving up the ads themselves. 

NexTech expects the network to be a major revenue driver in 2020, as immersive AR ads have shown to deliver higher engagement rates than traditional 2D ads.

READ: NexTech AR's 'try it on' technology to be used by specialty-optics company

“With our new 3D-AR-360 ad network, brand managers, agencies and online e-comm channel managers will be able to use our proprietary 3D asset creation capabilities to create immersive ads that have shown a 200-300% uptick in click-through rates,” CEO Evan Gappelberg said in a statement. 

NexTech recently unveiled a self-serve AR platform, which makes it easier for businesses to adopt AR ads. There is evidence those types of ads are performing well, especially on mobile phones. Mobile 360° content has logged a 12.87% engagement rate, the company said, compared to a generic desktop rate of 1.8%.

“We are super excited to continue to leverage our technical capabilities into new and exciting multi-billion dollar industries like advertising. All of our existing customers we have spoken to have been enthusiastic about working with us on 3D ads and so we expect to hit the ground running with sign ups from our existing customer base.”

Contact Andrew Kessel at [email protected] 

Follow him on Twitter @andrew_kessel

Quick facts: Nextech AR Solutions Corp.

Price: 7.31 CAD

CSE:NTAR
Market: CSE
Market Cap: $515.18 m
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