The 3D-AR-360 ad network, which the company plans to bring online in 2019 or early 2020, means NexTech will effectively offer an end-to-end AR solution, from transforming 2D assets into 3D AR assets to ultimately serving up the ads themselves.
NexTech expects the network to be a major revenue driver in 2020, as immersive AR ads have shown to deliver higher engagement rates than traditional 2D ads.
“With our new 3D-AR-360 ad network, brand managers, agencies and online e-comm channel managers will be able to use our proprietary 3D asset creation capabilities to create immersive ads that have shown a 200-300% uptick in click-through rates,” CEO Evan Gappelberg said in a statement.
NexTech recently unveiled a self-serve AR platform, which makes it easier for businesses to adopt AR ads. There is evidence those types of ads are performing well, especially on mobile phones. Mobile 360° content has logged a 12.87% engagement rate, the company said, compared to a generic desktop rate of 1.8%.
“We are super excited to continue to leverage our technical capabilities into new and exciting multi-billion dollar industries like advertising. All of our existing customers we have spoken to have been enthusiastic about working with us on 3D ads and so we expect to hit the ground running with sign ups from our existing customer base.”
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