Bison Transport, which employs 2,500, is having Seeing Machines’ Guardian technology fitted to the cabs of 120 truck.
“Having Bison Transport as a customer affirms our view that fleets who have a culture of safety truly value Guardian as a way to improve that culture and keep their drivers safe,” said Seeing Machines senior vice president, Dr Mike Lenné.
Bison has been named North America's safest fleet by the Truckload Carriers Association and the American Trucking Associations.
Lenné and his team are now looking for other opportunities to cement the company’s position in Canada and the US.
"North America represents a massive opportunity for the Guardian technology and the deal with Bison validates our revised approach with hardware pricing and service provision,” he added.
“I look forward to seeing our team build on this success as we rejuvenate our North American business and start to convert current conversations and interactions into Guardian contracts across this region."