The CBD balm, developed through a collaboration with Tony Hawk-founded Birdhouse Skateboards, is designed to target the active sports market and will be sold at dispensaries, wellness stores, skate shops and US specialty retailers such as Zumiez.
The sports world is rapidly embracing the use of CBD as a means of improving performance and recovery, the company said. The Birdhouse CBD balm is made from a blend of essential oils, arnica, peppermint, menthol and other natural ingredients.
“We are just starting to scratch the surface of the many applications associated with the cannabis plant and we are pleased to be part of a national conversation about its potential,” CEO Chris Rebentisch said in a statement. “The anecdotal benefits keep mounting and we believe that this market is underserved.”
Tony Hawk agreed.
“The Birdhouse CBD Balm is our first collaboration with the team at Canna Hemp X and was created with skateboarders and athletes of all levels in mind,” Hawk said. “Sports like skateboarding require the highest quality recovery products to sustain longevity. We also hope to create awareness of the potential of CBD and in making natural products more accessible nationwide.”
1933’s distribution channels will be augmented by a new partnership with Eastern Skate Supply, the top domestic skateboarding distributor in the US, the company said.
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