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Phunware boosts Location Based Services application to include new landmark orientation functionalities

It enables more visual directions, such as instructing users to “turn left at the front desk” rather than “20 feet”

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Phunware’s Software Development Kits include location-based services, mobile engagement, content management, messaging, advertising, loyalty rewards and analytics

Phunware Inc (NASDAQ:PHUN) is boosting its software development kits with new functionalities for its location-based services. 

The Austin, Texas-based company told shareholders on Thursday that it was adding landmark routing capabilities to its location-based services platform to allow the applications to display navigation instructions in a user-friendly way.

As part of the new functionality, certain points of interest can be marked as landmarks to enable more visual directions, such as instructing users to “turn left at the front desk” rather than “20 feet.”

READ: Phunware adds new features to its Location Based Services with sample code enhancements

Phunware’s executive vice president of product and engineering Matthew Lindenberger said research shows that incorporating landmark information into a turn-by-turn navigation experience is more effective for users.

“We are proud to continually enhance our award-winning platform and Location Based Services capabilities, enabling our customers to create engaging end user experiences,” Lindenberger said in a statement.

The Landmark routing sample code is accessible to developers for both Android and iOS platforms to eliminate the need to design new custom interfaces and allow them to customize features, Phunware said in a statement.

The company recently added additional features to the application, including walk time calculations, voice prompts, and off-route alerts.

Shares of Phunware increased 5.1% in Thursday morning trading at US$1.23.

Contact Angela at [email protected]

Follow her on Twitter @AHarmantas

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Price: 1.34 USD

NASDAQ:PHUN
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