logo-loader
viewArcadia Biosciences Inc

Arcadia Biosciences to offer GoodWheat Reduced Gluten Wheat Flour

Developed for those with sensitive stomachs, the flour contains 65% less allergenic gluten than traditional flour

Arcadia Biosciences Inc - Arcadia Biosciences Inc announces limited release of its GoodWheat Reduced Gluten Wheat Flour for sensitive stomachs
About 1% of the population suffers from celiac disease, which necessitates a gluten-free diet

Arcadia Biosciences Inc (NASDAQ:RKDA) announced Friday a limited release of its GoodWheat Reduced Gluten Wheat Flour. 

Developed for those with sensitive stomachs, the flour contains 65% less allergenic gluten than traditional flour and is higher in fiber, according to a statement. 

The limited release marks the first retail offering within the company's GoodWheat portfolio of non-genetically modified (non-GM) specialty wheat ingredients. 

READ: Arcadia Biosciences launches new product line, GoodHemp

"We're excited to offer consumers our newest innovation in wheat: GoodWheat Reduced Gluten Wheat Flour," said Sarah Reiter, chief commercial officer at Arcadia.

"Many consumers are looking to reduce their gluten intake, either as a result of a sensitivity or because they simply feel better, and our GoodWheat Reduced Gluten Wheat Flour allows them to enjoy their favorite recipes without compromising on taste or texture."

About 1% of the population suffers from celiac disease, which necessitates a gluten-free diet. However, according to research by The Connell Group conducted on behalf of Arcadia, 26% of American consumers consider themselves gluten reducers – they do not have gluten-related medical conditions but report feeling better by consuming less gluten.

Two-pound bags of Arcadia's GoodWheat Reduced Gluten Wheat Flour will be available for purchase through the company's new website, EatGoodWheat.com, for $12.99 until they sell out, with orders expected to ship in early January. Only 500 bags were produced as part of the limited release, with a full-scale release planned for spring 2020.

"Wheat is an important part of our diets, and it's one of our favorite ingredients," added Reiter. "While many consumers have turned to ancient grains or nut flours to reduce the amount of gluten in their diets, they can be difficult to incorporate into recipes. With our natural GoodWheat Reduced Gluten Wheat Flour, consumers can enjoy the same wheat taste they love, but with significantly less gluten and more fiber."

Arcadia's non-GM GoodWheat Reduced Gluten Wheat is grown in the western US by some of the country's leading wheat growers. It is then milled in small batches by California-based specialty millers focused on delivering high-quality wheat products to bakers, restaurants and consumers.

The Davis, California-based company develops and markets high-value food ingredients and nutritional oils that help meet consumer demand for a healthier diet. 

Contact the author: [email protected]

Follow him on Twitter @PatrickMGraham

Quick facts: Arcadia Biosciences Inc

Price: 4.96 USD

NASDAQ:RKDA
Market: NASDAQ
Market Cap: $42.88 m
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Arcadia Biosciences Inc named herein, including the promotion by the Company of Arcadia Biosciences Inc in any Content on the Site, the Company...

FOR OUR FULL DISCLAIMER CLICK HERE

Watch

Full interview: Arcadia Biosciences CEO highlights GoodHemp and GoodWheat...

Arcadia Biosciences Inc (NASDAQ:RKDA) CEO Matthew Plavan tells Proactive that the company’s new USDA-compliant seed line called GoodHemp is shaping up into a strong revenue spinner with over $3 million in pre-season seed purchase commitments. Plavan also discussed company goals and objectives...

3 weeks, 1 day ago

2 min read