The online sports media publisher received a vendor license from the New Jersey Division of Gaming Enforcement, which will allow it to direct users from its site to sportsbook websites in the state while earning a commission in the process.
Several deals in the Garden State are lined up to go live in the next few months, the company said. The online gambling market in New Jersey is estimated to have hit $500 million in 2019, and the state is home to 24 online casinos and sportsbooks.
“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators,” GMS Managing Director Rick Waterlow said in a statement. “Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”
GMS’ move into New Jersey fits into a larger play by Bragg to expand its reach within the US market. Last year, the company took its first steps stateside by signing a deal with New York State’s Seneca Gaming Corporation in partnership with Kambi Group.
Additionally, the company announced Thursday that Yaniv Spielberg has been promoted from director of business development to chief strategy officer.
“I am excited to take on this role in what is a very exciting time for Bragg and I look forward to shaping and executing our strategic plan for 2020 and beyond, that will see us continue to expand our global reach,” Spielberg said.
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