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Live Company brings home the bacon as it inks licensing agreement with Peppa Pig owner Entertainment One

The company will have non-exclusive rights to produce Peppa Pig themed BRICKLIVE tours in the UK and Ireland until 30 September 2023

Live Company Group PLC - Live Company inks licensing agreement with Peppa Pig owner Entertainment One

Live Company Group PLC (LON:LVCG) shares were higher on Tuesday as it signed a licence agreement with Entertainment One (eOne) to produce BRICKLIVE tours themed around characters from the Peppa Pig cartoon franchise.

Under the terms of the agreement, Live Company will have non-exclusive rights to produce tours in the UK and Ireland until 30 September 2023 in return for a royalty fee. The first tour is expected to launch in the third quarter of 2020.

READ: Live Company inks agreement for BRICKLIVE Brickosaurs exhibition at Dutch zoo, first Canadian tour

“We are thrilled to be collaborating with eOne, a global entertainment brand, to create an exciting new BRICKLIVE tour of one of the world's most popular pre-school children's brands, Peppa Pig”, said Live Company chairman David Ciclitira, who added that the media firm was the third to sign an international IP partnership with the group in less than 12 months.

“BRICKLIVE continues to create fresh, engaging and interactive tours that appeal to young children, demonstrating our strength and appeal to international children's brands. We look forward to working with the eOne team and launching the first tour", Ciclitira said.

eOne, which also produces TV shows such as The Walking Dead and films including recent war epic 1917, is owned by Hasbro Inc (NASDAQ:HAS) after the toymaker acquired the group for £3.3bn in December last year.

The shares jumped 6.6% to 31p in early deals on Tuesday.

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Quick facts: Live Company Group PLC

Price: 8.5 GBX

Market: AIM
Market Cap: £7.47 m

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