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TruTrace seeing strong adoption for blockchain-secured cannabis tracking technology

Last updated: 12:41 02 Dec 2021 EST, First published: 06:50 15 Sep 2021 EDT

Snapshot

  • TruTrace Technologies inks global partnership with Laava to focus on blockchain-secured product verification
  • TruTrace Technologies agrees to partnership with Laava focussing on Blockchain Verification
Trutrace Technologies Inc. - TruTrace’s blockchain-secured cannabis tracking technology sees strong adoption

About the company

TruTrace Technologies Inc is a full-service software company that builds technology to move and track products around the world. With the launch of its premier product, StrainSecure, TruTrace has developed the first integrated blockchain platform, that registers and tracks cannabis intellectual property from genome to sale. TruTrace technology guides the tracking of any supply chain product to insure data is proprietary, immutable and cryptographically secure, thereby establishing in a single-source, accurate, validated and permanent accounts from inception to market.
 

How it is doing

29 Nov 2021

TruTrace Technologies Inc. has announced that it has forged a strategic partnership with Australian technology company Laava to collaboratively drive product provenance and traceability.

“Upon our introduction to TruTrace we could clearly see that we shared the belief that producers and brand owners deserve to protect the quality of their products, and that consumers should always get what they pay for,” Gavin Ger, who is the joint-CEO and commercial director of Laava, said in a statement.

“We believe that together we will find ways to improve the traceability and authenticity within the product supply chain in order to help meet these goals.”

In collaboration with Australia’s scientific research institution CSIRO, Laava has developed the patented Laava Smart Fingerprint. Since 2019, it has deployed more than five million of these Smart Fingerprints around the world on products ranging from cherries to wine, documents, and non-fungible token (NFTs). Since its inception, Laava has launched projects on imports into China and Southeast Asia which incorporated anti-counterfeiting and authentication. Laava is also working on projects across the European Union, the US, Hong Kong, New Zealand, Scandinavia and Israel.

14 Sep 2021

TruTrace Technologies Inc has launched a new version of its proprietary cannabis-tracking platform StrainSecure.

The 2.0 version of the platform adds a number of new features to the blockchain-enabled technology, such as expanded API capabilities and digital documentation systems.

09 Sep 2021

TruTrace Technologies Inc revealed that Flora Growth Corp (NASDAQ:FLGC) has inked agreements with the company and Applied DNA Sciences (NASDAQ:APDN) Inc to launch a complete global cannabis product validation and authentication platform for consumers, distributors, and government regulators.

The Candian company said the technology integration and build-out is underway. Flora will use TruTrace's blockchain-based software-as-a-service (SaaS) to track inventory and conduct product quality testing, including molecular tagging through Applied DNA's CertainT platform to track the cannabis flower and derivatives originating from Flora’s core Cosechemos cultivation and extraction facility in Bucaramanga, Colombia.

What management says

02 Dec 2021

TruTrace Technologies CEO Robert Galarza joined Steve Darling from Proactive to share news the company has entered into a strategic partnership with Australian technology company Laava to drive product provenance and traceability.

Galarza telling Proactive this agreement will allow both companies to pursue opportunities to promote the individual products, services and offerings from both Laava and TruTrace.

TruTrace Technologies agrees to partnership with Laava focussing on...

TruTrace Technologies CEO Robert Galarza joined Steve Darling from Proactive to share news the company has entered into a strategic partnership with Australian technology company Laava to drive product provenance and traceability. Galarza telling Proactive this agreement will allow both...

on 12/02/2021